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Apple Mail Now Blocks Email Trackers

Schneier on Security
Bruce Schneier
2022-05-09
https://www.schneier.com/blog/archives/2022/05/apple-mail-now-blocks-email-trackers.html

Apple Mail now blocks email trackers by default.

Most email newsletters you get include an invisible “image,” typically a single white pixel, with a unique file name. The server keeps track of every time this “image” is opened and by which IP address. This quirk of internet history means that marketers can track exactly when you open an email and your IP address, which can be used to roughly work out your location.

So, how does Apple Mail stop this? By caching. Apple Mail downloads all images for all emails before you open them. Practically speaking, that means every message downloaded to Apple Mail is marked “read,” regardless of whether you open it. Apples also routes the download through two different proxies, meaning your precise location also can’t be tracked.

Crypto-Gram uses Mailchimp, which has these tracking pixels turned on by default. I turn them off. Normally, Mailchimp requires them to be left on for the first few mailings, presumably to prevent abuse. The company waived that requirement for me.